Southern Draw Adds Two Sizes to Jacobs Ladder Brimstone – halfwheel.com
A pair of new vitolas are being added to Southern Draw’s Jacobs Ladder Brimstone line this month, one of which is a single store exclusive, while the other will be notable for its distinctive size.
The first new vitola is Oblivion, a 5 x 58 perfecto that will head to Cigar Federation, and comes with an amped up blend. “We have substituted the filler combination with stronger than the original ligero tobaccos, a truly full bodied blend for those demanding palates,” said said Ethan “Jacob” Holt, the namesake of the blend, via a press release. “For those that smoke this cigar, the name will almost certainly be justified,” he added.
The first batch will be limited to 4,000 cigars, priced at $49.95 per five-pack, with sales slated to start on Monday, Oct. 19.
The second new size is Un Presidente, a 9 x 48 gran corona that is often referred to as the “A” vitola, though the traditional Cuban “A” vitola is a measures 9 1/4 x 47. While the cigar is scheduled to be released just days before the election, the company says it is not a political statement, but simply a coincidence that it is coming out ahead of the vote on the United States’ next president. Rather, the cigar is named as a tribute to Cuban cigars of similar sizes.
It will be available to all retailers, though will be limited to four annual releases of 16,000 cigars, each packed in a handmade wooden cigar box and then packed into five-count wooden trays. Additonally, each cigar received 10 months of aging to deliver what the company said is a slight mellowing of the blend.
It has an MSRP of $15 per cigar and $75 for a five-count tray. The company will also be offering 10-count bundles priced at $150. Shipping of Un Presidente is scheduled to begin on Nov. 1.
“Consumers have now been enjoying the bold but approachable Jacobs Ladder blend for years, but we have developed two new ways of celebrating the triple-ligero Brimstone version after a gracious reception of the 2019 Brimstone release,” said Ethan Holt. “We decided we should make those looking for an ‘overproof’ or stronger than normal smoking experience, a size that truly demonstrates the predominantly bold flavors and aromas of this blend,” he added.
The Jacobs Ladder blend uses a Pennsylvania broadleaf maduro wrapper and binder, while the filler is made of Nicaraguan ligero tobaccos. It is produced at Tabacalera AJ Fernandez Cigars de Nicaragua.