Cuban cigars hold a reputation as the world’s most opulent tobacco product. A box of good quality Habanos can cost thousands of dollars. Every hand-rolled Cuban cigar goes through about 500 manual tasks from seed to cigar. But over the last 25 years, cigars made in other countries in the Caribbean and Central America have become comparable in quality, consistency, and cost. Some experts suggest that up to 95% of all Cuban cigars in the US, which hasn’t allowed the import of Cuban cigars since the 1962 embargo, are actually counterfeit. So why are Cuban cigars so desirable? And is that why they’re so expensive?