UK’s simultaneous live broadcast of worldwide launch of news Ramon Allones Allones No.2, Limited Edition 2019.
If nothing else, Covid 19 has bred invention.
In one of the biggest organised cigar events ever, British Cuban cigar distributor Hunters & Frankau oversaw a multi-site live simultaneous event to mark the official world launch of the Ramón Allones Allones No.2.
More than 600 people all over the world joined Hunters & Frankau Executive Chairman, Jemma Freeman, and José Antonio Cesas Diaz, the company’s Corporate Director, to light up the new 5.5ins x 52 Ring Gauge cigar simultaneously after watching a video introduction.
Lucky participants – retailers and a select number of their guests – were each handed packs which included the new cigar; a small bottle of Hine Cigar Reserve Cognac and a glass; chocolates especially designed for the event by London club, 5 Hertford Street, cutter, matches and an informational booklet.
Cigar specialists the length and breadth of the country took part – and although in London, the weather was typically British, with grey clouds and splashes of rain – all were able to enjoy their cigars with relish.
Some chose to host socially distanced parties, others to have their chosen participants join them online for a discursive tasting. Early reports suggest the new cigar was received exceptionally well.